The NBA Creator Cup is an exciting fusion of basketball and digital media, bringing together some of the most influential content creators and NBA personalities for a thrilling showcase at the T-Mobile Arena. This unique event combines the energy of professional basketball with the creativity and fan engagement of social media stars, offering attendees a one-of-a-kind experience that bridges the gap between traditional sports and the digital age.

Spectators can expect to witness exhibition basketball games featuring teams led by popular YouTubers, TikTokers, and Instagram influencers, alongside NBA players and legends. The event also includes interactive fan experiences, live streaming sessions, and behind-the-scenes content creation, giving fans unprecedented access to their favorite online personalities and basketball stars. With the vibrant atmosphere of Las Vegas as its backdrop, the NBA Creator Cup promises to be a memorable celebration of basketball culture and digital innovation.