K-pop, short for Korean pop, is a genre of popular music originating from South Korea that has gained immense global popularity since the early 21st century. It is characterized by a wide variety of audiovisual elements, including a blend of Western and Eastern musical influences, intricate dance routines, fashionable and often colorful outfits, and high-production music videos. K-pop encompasses a range of musical styles, such as pop, hip-hop, R&B, and electronic dance music, making it appealing to a diverse audience. The industry is known for its rigorous trainee system, where aspiring artists undergo extensive training in singing, dancing, and foreign languages before debuting.
The global rise of K-pop can be attributed to its strong fan base, known as "fandoms," and the strategic use of social media and digital platforms by entertainment companies to promote their artists and engage with fans worldwide. K-pop acts like BTS, BLACKPINK, EXO, and TWICE have achieved significant international success, breaking language barriers and setting numerous records on global music charts and social media platforms. These groups have played pivotal roles in spreading Korean culture and language internationally, contributing to the broader phenomenon known as the Korean Wave, or "Hallyu," which also includes Korean drama, film, and traditional arts. K-pop's influence extends beyond music, impacting fashion, beauty standards, and social issues, making it a powerful cultural and economic force on the global stage.