Feid, born Salomón Villada Hoyos in Colombia, is one of the most inventive voices in modern urbano music, blending reggaeton, Latin pop, and Latin R&B into a sound that feels both nostalgic and futuristic. Also known by the nickname Ferxxo, he's been crafting music since 2010, steadily evolving from a behind-the-scenes songwriter and producer into one of the genre's most recognizable frontmen. His catchy hooks, melodic flows, and genre-blending production have made him a key figure in the new wave of Latin urban music.
Beyond his own catalog, Feid's reputation as a songwriter and producer has made him a sought-after collaborator across the Latin music industry, lending his signature touch to hits for other major artists. His music captures the energy of Medellín's vibrant urban scene while pushing the sonic boundaries of reggaeton with fresh textures and playful, charismatic delivery. As a performer, he's known for high-energy shows that reflect the same inventive spirit found in his recordings.